WEBVTT
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Warriors fall in.
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It's time for formation.
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Today, we welcome back attorney Leo Fuentes.
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He's a Marine Corps veteran.
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In our last conversation, we learned about his journey as a Marine and his transition into law.
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But today, Leo is entering a new chapter, launching his own law firm in the personal injury space.
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We're going to talk about his vision, the challenges of building from scratch, and what sets his firm apart in a crowded market.
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Formation Nation, you're about to hear lessons in resilience, branding, and building something that leaves a mark.
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Leo, thank you for joining me on the Morning Formation today.
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Thank you, KP, for having me again.
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It's always a pleasure.
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Yeah, that's the news.
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I launched my own firm and here we are.
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I am extremely proud of you, man, because I know I I talk to a lot of people and they talk about starting their own business.
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And it's scary.
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It's scary because you're literally taking all the risks and you're pivoting.
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No one's telling you when to pivot.
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It's not like you have a boss now.
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Like you have to get yourself up in the morning, right?
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And you have to get yourself ready to go.
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Right, right, yeah.
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Yeah, it's literally um you you eat what you hunt, kind of thing.
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Yeah.
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Um, but you know, thankfully, uh it's going well, and I have a couple client stories to talk about when uh when we get to that.
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Yeah, man.
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Um I you're I in my opinion, you're a very big inspiration for a lot of people.
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Uh you were enlisted in the Marines, and then once you got out, you put yourself through law school.
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And I think for a lot of lower enlisted people out there, they sometimes don't see themselves like achieving that high of a profession.
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So, in my opinion, you're you could be a great mentor for many folks out there that may be thinking about going that route and starting your own business, man.
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That's a whole new venture in itself.
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Um but before we get into your uh law firm, I want to ask you, how's your jujitsu training coming along?
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Man, I it I've been gone for a little bit, but uh I it's good to be back.
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I want to be more consistent.
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And I was there yesterday and it was fun.
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It was fun.
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It was promotion day, and you know, sometimes when it's promotion day, some people go a little harder, and I'm like, relax, bro.
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We're not trying to injure each other here.
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We gotta we got jobs to go to tomorrow.
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But it it was good.
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It was good.
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Um still uh still training, still trying to get better and taking it day by day.
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And I think the best thing, like a lot of people say, I'm sure you think the same.
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It's not about the promotions or the belts, it's about just learning and you know, that headspace you get into when you're there takes you away from from the world and whatever's going on, at least for that hour or two hours that you're there.
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You know, I I was thinking about it earlier this week.
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Um, when you get promoted through the ranks of Brazilian Jiu-Jitsu, it's not just a mark on how good you are at doing that specific uh martial art, but it's also a mark on you becoming a mentor and you becoming uh someone who others look up to.
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Because I don't think it's a good idea to continue on, become a brown belt, become a black belt, if you're not of good character.
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I think all around it paints, it should paint a picture of like this is someone, especially if you're an owner of a gym and you're promoting people, you need to make sure that you're promoting not just people who have skill, but people who have the right character.
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So I hope you continue that journey, man, because I think uh a lot of others out there will be like, well, this guy is a lawyer, like and he's a marine veteran.
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That's badass.
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Yeah, thank you.
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Yeah, I um I I started uh in law school at the time that law school was uh offering a free membership to a gym downtown, and then that gym had two black bowl instructors that uh had classes going on.
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But it got to the point where, for me at least, um I had to tell myself, all right, do I want to pass this class uh in law school or do I want to go train?
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I was like, I gotta pass the class.
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So I kind of stopped going and I just never got back to it.
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I got back into it until after law school, after I started working.
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But uh there is this law student in uh at our gym, and he he trains, he studies.
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I'm like, man, good for you.
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I'm always giving props, like, good for you.
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I'm like, what are you gonna do now?
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He's like, I gotta go do this contract uh reading or whatever.
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I'm like, man, that's my hat's off to you because I I just kind of said I gotta focus on school.
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It's hard to get it in, man, sometimes.
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So, what inspired you to start your own personal injury practice?
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And and let's talk about what sets you apart from the others in the in this industry.
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Yeah, so I think I was so before I went to the private firm life, I was with the county of San Diego uh and you know, shout out to the public defender's office in San Diego because thanks to them, all the mentors, there speaking of mentorship, I was able to uh work with a lot of great attorneys, great trial attorneys, and learn from them, and they were always willing to teach and guide.
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And and then there, I didn't know at the time, but I was essentially my own little law firm there because you have your caseload, you have your cases assigned to you, you have your clients, and then you essentially run your cases and make decisions on what motions to file, what research you need research you need to do.
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And essentially you are in charge of those cases, and nobody really tells you anything.
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You don't really, as long as you do your job, you just kind of handle your cases, and then it didn't come to uh mind, or I didn't realize it until after the fact.
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Um, there's nothing wrong with the the private firm.
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Um, I just think uh for me, everybody's different, right?
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There's people that like to be at a private firm, they like to be uh associates, and that's that's fine.
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Um, it's just something that for me I realized, wait a minute, like I just realized I was my own law firm when I used to work at my own job, and now um I'm part of a law firm, but it's not my law firm.
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And there's nothing wrong with it, it's just different different career choices, right?
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And for me, it was more like um it's time to to do it, right?
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It's just uh to be honest with you, it was uh one of a dream that just came to light.
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Um there's only been man, like when I when I joined the Marine Corps, when I went to law school, when I left my first job to go to the private firm, and then now the same feeling, um, some people call it the feeling, I I just it's just overcome me and overwhelming, feeling like I need to do this.
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I need to do this because if I don't, I'm gonna live in regret the rest of my life with what if?
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Yeah, what if I could, right?
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And I want to I want to take a moment to like you mentioned the the uh military, whether you're Navy, Marine Corps, Army, any other uh branch.
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I wanna I wanna encourage everybody to just pursue their their vision, their dreams, because I I was there too, and then there's a lot of people that were scared to get out.
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They're like, man, I gotta get out.
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Like, I gotta leave this a steady military paycheck.
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I already know what I'm doing.
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And you know, unfortunately, they don't tap into their full potential.
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And I I I seen it, I see it now, unfortunately.
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And you know, I'm I'm always I'm an open book.
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Uh military members have reached out.
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Um actually, this young Lance Corporal, E3 from uh Camp Pendleton, reached out to me and he's like, hey sir, because he's still late, he's like, hey sir.
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Oh, he called me Leo.
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It's all it's good, it's all good.
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And uh he's like, Yeah, I I'm a Lance Corporal, Camp Pendleton.
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I want to go to law school.
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But this guy, he already had everything set.
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And I was like, wow, like I mean I never even thought I was gonna be an attorney, but he already has this plan, uh, saving his GI bill for law school.
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So um, yeah, I mean that that's the reason why I I decided to essentially uh go for it, you know, and and I I I'll rather see what what what's gonna happen versus what if.
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So many things that you mentioned, I I identify with a thousand percent.
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I'll tell you this, much Leo, you're the type of person that accepts new challenges.
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You're not stagnant.
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And that that is you've proven that over your resume and your career, um, going from the bottom to where you are right now.
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I mean, enlisting in the Marine Corps, I remember the last time we spoke, you just went in.
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Like you just went to the Marine recruiter and you signed up and um, you know, and and you talked about how proud your father was, you know, of you graduating boot camp and and going into the Marines.
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So you're not the you're not the type of character to just fall into formation.
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Like you're in front of the formation, you're in charge of the of the uh of the group and and getting out of the military.
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I remember when I resigned my commission, I had other officers walking up to me at that time and they were like, Well, what are you gonna do?
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What are you gonna do?
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Like, oh my god, like you're gonna be poor, you're gonna be unemployed, and you're gonna and I was thinking to myself, I'm like, well, I I'm getting out because I believe in myself.
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Like, I'm going to figure this out.
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You know, I'm not here for a paycheck.
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And um I did my time, I did my deployment, and it's just time for me to move on.
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That was my plan from the beginning.
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Um, and I tell people all the time, like, the military is not bad as long as you manage your career.
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And what I mean by that is what you just talked about with that Lance Corporal, properly managing your career for transition is what you got to do from the beginning when you first get there.
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And that I can completely identify with everything that you're talking about.
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And those are some great, great pieces of advice for people out there who are listening who may be going into the Marines or may know someone that's going into the military in general for them to actually think about.
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But how do you think your Marine Corps background, your training, your experience, and everything has shaped the way that you have approached starting this new business?
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I think one of the first things that they ingrain in you in BootCamp is um attack the hill.
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Um the challenge.
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Go go for the challenge.
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Um, fear is one of the things that they kind of uh ingraining you to put to the side.
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It doesn't mean it it's not existent, it just means um you you do it anyways, right?
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Um it's kind of like that saying that says, you know, courage doesn't mean you're not you're not scared or there's no fear.
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It just means you have the will to go despite that.
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Um and I think that that's what has been driving my life decisions since I joined the Marine Corps and then I left, and then um, you know, I'm just I'm just so grateful that uh it's all worked out, and you know, I I I'm able to provide whatever I can knowledge to other people, you know, like um there's veterans that have reached out too that's like, hey, I've always wanted to be a lawyer, man.
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It's like you can, you can still go.
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Like, you still have your jab bill.
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Like, and one of them took me up on it too, is uh like, yeah, so this is my plan.
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I want to do this, I want to do that.
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I was like, okay, cool, just look into that, look into that school.
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Um, and yeah, just I think um I'm grateful that I that everything has worked out so far, but also that I'm able to provide any sort of guidance or mentorship, like you mentioned, to um former military, active duty, and even non-military uh law students or just undergrad students.
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You know, you you mentioned um fear.
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Uh when you when you launched your new business, what uh doubts or fears or if any came up for you and and how do you think you pushed through them?
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I think the most common uh concern and or fear for anyone who's going on their own is oh my god, where are the cases gonna come from?
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Right?
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How am I gonna get clients?
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Um You know what the cases will come.
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The cases are coming.
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And it's people told me that.
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Um shout out to everybody who's been supporting me, because I also had a lot of people that were encouraging me to to to essentially make the move for a while now.
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They they've always told me like, hey Leo, like like what are you doing?
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Like you you you are the type that can um do your own thing.
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Like, um, what are you waiting for?
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And I was like, I don't I don't know.
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Excuses basically, you know.
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To be honest, it was just me, like, oh well, I gotta wait for this, or I'm gonna wait for that.
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But um just it came to the point where um I think it just vanished.
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The fear was more like I'm gonna embrace embrace it, embrace the grind and and let's go, you know, let's go, let's do it.
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And yeah, that's the main the main concern that everybody has, and it's true.
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Uh the the second third day that I I started um the firm, I I got client calls and the cases came, the cases are coming.
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So um little by little, day by day, you know, like with anything, um, just stay positive and then just they they're gonna come.
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What they told me, the other attorneys that have their own practice too, um, is true.
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They're like, don't even worry about it, the cases are gonna come, man.
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And I'm like, man, they were right, you know.
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So you know, I I really think fearless, uh fearlessness starts at an early age.
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I don't know if you can think back to a time, maybe in your teen years, where you were joining the football team or the wrestling team and you've never done it before in your life, but you did it and you stepped into that dark room for the first time, and it wasn't that bad.
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It worked out.
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I think that for a lot of uh people coming up through the ranks in their teen years and and whatnot, it being fearless almost becomes kind of a a thing that you embrace, a thing that you become comfortable with over time.
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And would you would you agree with that?
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Do you think that was part of your upbringing?
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Yeah, I think um as being being the oldest out of four boys, my poor mom, uh no girls, but my brother gave her a granddaughter, so I guess that's that's okay.
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Um but so I'm the oldest out of the four boys, and I had to essentially take on the first of everything.
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The first of joining the Marine Corps, the first of going to college.
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And yeah, I think little by little, like little small accomplishments, whether it was um the first two uh join the uh soccer team, right?
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Or the first to join the military or go to college, I think um uh the way I like to explain to some people, some people that I ask, like, oh, how hard how hard is law school?
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Um I tell them, look, it's it's like a stamina thing.
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If you think about it, I tell them because for me, you know, I I I went to community college, which is where I met the Marine Corps recruiter, and I tell him, look, think about it this way high school, you start preparing to go to college, whether it's community or undergrad.
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And then I went to uh community college.
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That prepped me to go to the undergrad university.
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That prepped me to take on uh graduate graduate school.
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Um, and at the time I I didn't know what I was gonna go do.
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I knew I wanted to do graduate school.
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So yeah, I think it little by little, like you're saying, it it tends to um it just go away, or you should learn to adapt and do it anyways.
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Yeah, yeah, it becomes like second nature for you, and it's uh it becomes one of those things that you don't mind doing after a time because a failure is is there's such a thing called failing forward and um and trying new things out, and that's how we achieve.
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Leo, I want to ask you overall, talking about some of your clients and stuff, why do you why do you think it's so critical for injured people to have an advocate on their side?
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Well, I think it's it's very important to have somebody that's on your side because a lot of people think that um the insurance adjusters and the other side are are on your team, right?
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Because you think, well, I'm paying them every month, they're looking out for my best interest, but it's all a numbers game.
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Um it sounds bad, but at the end of the day, that's what it is, right?
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Because there's no way they can pay out all the claims uh for what they're worth because then they won't have any money left, right?
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It's it's their business.
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So um it's important to talk to an attorney before you give any written statements if possible, or uh any recorded statements when the insurance adjusters calls you, or when anybody from the other side calls you, sometimes the attorneys from the companies or the corporations sometimes uh want to get a statement from you.
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Um the investigators like for like Walmart or Target or any other stores, sometimes they email uh the clients and they they tell them X, Y, and Z, and they've even sometimes said, Hey, you want to go ahead and settle uh that this claim for a couple hundred bucks?
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And I seen the email's like, wow, like good thing you said no, you didn't reply, right?
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But um it's super crucial.
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Um recently uh there was a a a case that came to me good good uh I guess policy you can say.
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It was a good but they made a mistake of not talking to an attorney before they they resolved their case.
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And they resolved it for a little under a grand.
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When I saw the video of the dash cam and I saw what happened and now the injuries that they have and they haven't treated, I'm like, man, I wish you would have come to me before.
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Essentially they signed they signed a settlement agreement and they they there's no remedy anymore.
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They they signed it.
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Um they can't really argue that they didn't they didn't know because they were advised and they they were told, you know.
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And yeah, I mean it's super important, you know, especially the injuries that you don't realize are severe, or you don't really feel it sometimes because of the adrenaline, right?
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You don't feel it a couple days later, a month later.
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Right.
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And yeah, it's super it's super crucial.
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And then you never know what's going on in your in your back or in your brain.
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Like some people have concussions.
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So it's always good to get connected with an attorney that's gonna connect you to the appropriate uh treatment providers so that you can get the the best uh result out of your case and just more than more than anything, your health.
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Nobody wants to be in pain or hurt.
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And you know, that's one thing I I say, I I I think you agree too, like there's no price on health.
00:18:35.680 --> 00:18:43.359
It's like when I tell the jurors, right, uh in jury trials, like we can't put a price on health, we can't put a price on Mr.
00:18:43.440 --> 00:18:45.519
So-and-so's back or Mrs.
00:18:45.680 --> 00:18:48.880
So-and-so's neck or whatever the injury is, right?
00:18:49.039 --> 00:18:49.279
Right.
00:18:49.440 --> 00:18:53.200
But the law, the law allows us to at least try our best, right?
00:18:53.359 --> 00:18:55.599
But nobody wants to be injured.
00:18:55.680 --> 00:18:57.839
Like you can offer me any amount of money.
00:18:57.920 --> 00:19:01.680
I'd rather be able to go to sleep and be healthy, right?
00:19:01.920 --> 00:19:02.480
And work.
00:19:02.960 --> 00:19:05.359
Yeah, sometimes we can be our own worst enemy.
00:19:05.519 --> 00:19:11.200
Um, I've known people before that have tried to buy real estate on their own and they don't know a whole lot about real estate.
00:19:11.279 --> 00:19:14.880
They go in without a real estate agent and they end up getting burned.
00:19:14.960 --> 00:19:17.759
That the house has a lot of issues with it.
00:19:18.000 --> 00:19:20.640
Um it's the same thing with veterans too, man.
00:19:20.720 --> 00:19:26.000
Like when you get out of the military, a lot of veterans don't want to put in any type of like service connection at all.
00:19:26.240 --> 00:19:32.480
I, you know, the pride, resiliency, the suck it up and drive on kind of kind of sets in.
00:19:32.559 --> 00:19:37.440
And and like you mentioned, man, like sometimes we can be our own worst enemy with um with those injuries too.
00:19:37.519 --> 00:19:45.759
So having an advocate on your side, um, I can see where that would be of immense importance for someone to to take on.
00:19:46.000 --> 00:19:52.640
What are some of the what do you think are some of the biggest mistakes that you've seen uh people make after an accident?
00:19:52.880 --> 00:20:00.079
Things like not documenting injuries, delaying treatment, or talking to insurance adjusters alone, like you just mentioned.
00:20:00.480 --> 00:20:07.920
Yeah, that's one of the biggest mistakes talking to them without an attorney settling without getting the appropriate uh medical care or treatment.
00:20:08.160 --> 00:20:12.400
Um saying, I'm fine, everything's gonna be fine, right?
00:20:12.799 --> 00:20:24.400
Um that's that's that's in not just car accidents, but also whether you fall out the store or something happens at work where you get injured because of somebody else's fault.
00:20:24.640 --> 00:20:27.119
Um and that that's the main mistake.
00:20:27.200 --> 00:20:28.640
They don't they don't lawyer up, right?
00:20:28.799 --> 00:20:36.240
The word is lawyer up, and it applied it applies in other areas of law, it also applies in the personal injury uh area.
00:20:36.880 --> 00:20:38.480
Yeah, it totally does.
00:20:38.559 --> 00:20:42.240
Um, as far as making sure you have that representation.
00:20:42.480 --> 00:20:50.240
Um what do you think is your number one piece of advice for someone who's just been injured in an accident and doesn't really know what to do?
00:20:50.559 --> 00:20:57.519
Seek medical treatment, document it, document it because they love the other side loves to hold on to that.
00:20:57.680 --> 00:21:01.200
Like, well, if you were really hurt, you should have gone to the doctor.
00:21:01.359 --> 00:21:02.880
Or you didn't go to the doctor.
00:21:03.039 --> 00:21:08.880
Um, sometimes I think it's a little hilarious because like you waited a whole week to go see a doctor.
00:21:09.039 --> 00:21:11.920
It's like people have things going on, they have lives going on.
00:21:12.079 --> 00:21:13.920
Like, it's not that they didn't want to, right?
00:21:14.079 --> 00:21:16.720
I ideally you want to go the same day or the next day, right?
00:21:16.960 --> 00:21:31.680
But there are there are situations, there are explanations as to why, but yeah, um try not to delay the medical treatment or the yeah, the scene by a doctor so they can diagnose what your injuries are uh on uh on paper and document it.
00:21:31.839 --> 00:21:33.759
That's one of the things that I would say.
00:21:34.079 --> 00:21:37.279
Um earlier we were talking about um fear, right?
00:21:37.359 --> 00:21:39.359
How it goes away after you do a couple things.
00:21:40.240 --> 00:22:15.519
Um I don't know, I just thought about how for us and my my colleagues that um that practice law, whether it's criminal defense, uh employment law, personal injury, when you get to trial, um we we like to say if you're not a little bit, little bit scared or still feel that that adrenaline, however you want to describe it, then that means you need to find another job because in the in the in essence that kind of also drives you to to do your best and and prep the case, prep the witnesses, and basically do a good job for your for your client.